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Product Testing Institute – Xperia X10 videos

By Olav Hellesø-Knutsen on September 10th, 2010 | Tags Sony Ericsson,Xperia X10

Sony Ericsson has release a number of short advertising clips on YouTube for the Xperia X10.

Very Small Children


The Surfers (texting means: eeh Telecommunication Experience Xrossing Time)


Models (A smartphone is a phone that is smarter than you)


Guidos (do you think girls likes biceps)

Glam Rockers

Xperia X10 available in week 14

By Olav Hellesø-Knutsen on March 15th, 2010 | Tags Sony Ericsson,Xperia X10

Sony Ericsson Xperia X10Sony Ericsson has repeatedly stated that the Android device Xperia X10 will be available in 1st quarter this year. We won’t know if this is true until we have reached April. Telenor Sweden will have the X10 for sale in week 14. April 5 is the first day in that week. Expansys UK are said to have it in stock on March 29th.

MWC status update

By Olav Hellesø-Knutsen on February 15th, 2010 | Tags New devices,Sony Ericsson,Xperia X10

I didn’t manage to publish much in the blog yesterday. It was said that over 500 people attended press conference. 250 of them trying to blog via the poor local WLAN router. Didn’t work very well. The presentation was opened by Sony Ericsson president Bert Norgerg, followed by head of Sony. Sir Howard Stringer and Rikko Sakaguchi, the Executive Vice President and Chief Creation Officer.  But what most attendees were waiting for was of course the product announcements. The fun started when Head of Marketing Lennard Hoornik entered the stage. Firs, the Vivaz Pro was announced. Ok. Fine. Thank.

Then the X10 Mini showed up on stage. Even better. Nice. Finally X10 Mini Pro were presented. A big applause from the audience. I haven’t been to an Apple release party, so this was the first time experience for me. Applaud for hardware release. We tech guys are a strang species.

After the stage performance it is time to touch and feel the handsets. Just wait in line with the rest of the hundreds bloggers and journalists. :-)

Samsung had a press conference at the same time in another part of the city. You had to choose which event you wanted to cover. Seems like most bloggers and journalists chose Sony Ericsson this evening. Maybe Samsung didn’t serve free drinks ;-)

Layar for the X10

By Olav Hellesø-Knutsen on December 9th, 2009 | Tags Xperia X10

Layar is a cool feature which will be available for the Sony Ericsson Xperia X10. And of course other mobiles running Android. There are several usefull and not so usefull applications availalbe already.